In order to stay ahead of the curve in this ever-changing market, it is important for companies to have a strong understanding of what they are doing and how their products or services can add value to an ecosystem. Furthermore, companies should be able to track their progress and learn from their mistakes so that they can improve upon them in the future.
These tips are based on a Hubspot survey of 1000+ global marketing professionals. Let’s explore them and how they can help in the year 2023 marketing strategy for businesses.
1. Influencer marketing
While celebrity influencers with millions of followers may be out of reach for some brands, partnering with micro-influencers can be just as effective in expanding brand awareness and gaining fans.
Although they have fewer followers than celebrities, their posts often pack more punch due to their higher level of engagement.
These influencers have found a niche in their industry, too — which is why they've started to play a more significant role in converting leads, connecting with audiences, and boosting brand awareness
2. Short Video
The short-form video has taken the marketing world by storm, and we predict it will carry over in 2023.
Both B2C and B2B marketers have learned that getting to the point with short-form videos can actually be much more effective.
Not only does it take less bandwidth to create a short-form video, but this type of format aligns well with the fast-paced attention spans of online audiences in a variety of demographics. This is likely why platforms like TikTok, Reels, and — in previous years — Snapchat have gained quick growth and marketing interest.
Short video platforms: YoutTube Shorts, Facebook and Instagram reels, TikTok, Snapchat
3. Leveraging social media as a customer service tool
As social media usage increases, so does the trend of using it as a customer service tool. In fact, more than a quarter of marketers use direct messages (DMs) to offer customer support.
This coincides with the expansion of e-commerce capabilities on many social media platforms, such as Instagram and Facebook. Therefore, providing customer service on these platforms will become even more important.
4. Add SEO juice to your website
As the interest and need for SEO strategies grow, so do all search optimization opportunities. As Google algorithms have evolved, SEO has become about much more than churning out basic posts that answer simple search queries. Now, brands are investing in SEO experts who can help them with everything from search insights reports to multimedia optimization.
5. Mobile optimization of business website
As consumers increasingly spend more time using mobile devices, it's important for businesses to create mobile-optimized digital experiences that cater to millennial and Gen Z audiences – who are growing in buying power. These fast-paced, highly connected generations expect easy-to-use, convenient mobile experiences.
6. Aligned marketing and sales teams will win.
As we inch closer to 2023, it's becoming increasingly crucial for sales and marketing teams to work together. When these teams are aligned, marketers can get a more complete picture of their customers, including their interests, hobbies, and demographics.
Blogging has been a popular marketing strategy since brands started building their own websites. Even though it's been around for a while, that doesn't mean it's outdated. In fact, blogging is still used by marketers because it's an effective way to reach their target audience. In fact, one in three marketers leverages their blog or website to reach potential customers.
8. Marketers will embrace data with infographics.
If a picture paints a thousand words, infographics could paint at least double.
Infographics not only have the shareability and visual appeal of a nice photo — but they're also packed with helpful data and informative information. This makes them incredibly engaging to web visitors and social media audiences alike. The social media marketing strategy should include infographics and graphics to convey the business services to the audience.
9. Chatbots to streamline conversational marketing
Did you know that more than half of consumers expect a response within 10 minutes to any marketing, sales, or customer service inquiry? How can this be humanly possible?
Incorporating chatbots into the website, Facebook, WhatsApp, SMS or email can make your platform more user-friendly and conversion-focused.
The future of marketing is ever-changing, and there are many ways you can stay ahead of the curve. By using strategies to improve your marketing efforts and developing an effective marketing plan, you can increase sales and reach a larger audience. Stay up-to-date on the latest marketing trends so that you can make the most informed decisions when marketing your business.
How can we help
At Unilakes, we keep the customer's requirements a top priority and utilize our best to give them a great-looking, conversion-focused online presence and social media marketing strategy.
Article source: Hubspot Marketing Blogs, https://blog.hubspot.com/marketing/marketing-trends