With the evolving technologies, there is an utmost need to evolve the method businesses use to market their products or services. While companies strive to keep up with the latest marketing trends, digital signage is becoming an increasingly popular option. However, many businesses are uncertain about how to scale their digital signage efforts. But with the right planning and strategy in place for your business's needs, you can implement and manage a digital signage network effectively.
This guide will walk you through the process of setting up and managing digital signage in multiple locations.
Step 1: Choose Consistent Hardware Across All Locations
No matter what industry you are in, you need to ensure that your hardware is consistent throughout all your locations.
Why? Because consistency matters. It helps you:
- Build better brand awareness
- Ensures every location feels like a valuable asset
- Creates a unified experience for customers or employees
When choosing your hardware, it's best to evaluate what you already have in place and ensure the new hardware will seamlessly integrate with your existing displays. If it doesn't, consider updating your entire system, so everything remains consistent. Be sure to choose hardware that fits your needs and has the ability to grow with you.
Step 2: Evaluate Your Content Management Solution
It might have been possible to manage and create content for a handful of screens using free tools, but once you start adding in hundreds of screens and multiple locations, it becomes nearly impossible.
You can't manage a digital signage network without the right software—that is where you need to seek professional help which can let you decide which technology suits your need.
The right CMS will make it easy for you to:
- Create engaging and dynamic content relevant to your different audiences
- Deliver your content to multiple devices
- Keep things running smoothly in every location without any headaches or hassles
- Add users or devices as your digital signage network scales
When selecting a CMS, you want to look for ease of use, flexibility, scalability, and integration. They allow you to create, edit, and publish your own digital signs from anywhere anytime.
Step 3: Coordinate Your Installation
When you're looking to scale your digital signage solution to multiple locations, it's crucial to coordinate your installation. This means having a plan that covers how you will roll your displays out and where they will be placed in each location.
Typically, businesses opt for one of two options when it comes to rolling out their digital signage: In phases or focusing on one location at a time.
While you'll most likely hire professionals to install your hardware and software, be sure you or your staff is also actively involved in this process. This will help you troubleshoot some minor issues you might run into.
Step 4: Build Relevant Content For Each Location
Even if you have digital signage solutions in multiple locations that are similar, you'll need to build location-specific content, tailoring your displays to fit the specific needs and interests of each location.
To build the most relevant content for your location, you'll want to consider things like:
- What type of content would be most effective in this location: dynamic or static?
- How much traffic does this location see, and how long will audiences view it?
- What does the audience need to know about this location?
- What is the overall goal of this content? To inform? Educate? Entertain?
It's worth taking the time to get to know your audience so you can build content that will resonate with them.
Step 5: Set a Schedule to Update Your Content
Even if you're using the best software and hardware available, your solution won't be effective unless you keep your content updated on a regular basis.
Content has a shelf life, and it's pretty short. If you're displaying the same content day after day, your audience is likely to tune out. You might need to hire an expert digital marketing service that can handle your digital signage network and keep content updated and synch on every device.
How we can help?
Unilakes is proud to partner with Wallboard and we can help you implement digital signage for your business. Unilakes offer consultancy and solution that will help you seamlessly adopt digital transformation for your business. From managing online presence to embarking presence on social media and eventually scaling your business up. For further details, please contact Unilakes Technologies at +61 482 647 200/ 1800 370 710 or email us at info@unilakes.com
Article Source: Wallboard Inc.
Edited By: Rabeea Hammad
Customer Success Manager
Unilakes Technologies