How to Use Content Marketing to Grow Your Business

How to Use Content Marketing to Grow Your Business
silver MacBook showing application

If you want to grow your business, content marketing is important but planning that content carefully is a must! Most people misinterpret the requirements of online presence and populate their online platform (website, social media, blog) with lots of irrelevant posts which doesn't give a nice impact at all. This, instead of building a balanced and well-defined business profile, ends in leaving the audience confused.

Planning your content marketing strategy.

Who is your target audience

Your target audience is the group of people you want to reach with your content. When planning your content marketing strategy, it's important to consider who you want to reach, as this will help you determine what kind of content will resonate with them.

To identify your target audience, ask yourself the following questions:

– Who are you trying to reach with your content?

– What are their demographics (age, gender, location, etc)?

– What are their interests?

– What are their needs?

– What are their pain points?

Once you have a good understanding of who your target audience is, you can start planning what kind of content will resonate with them.

What kind of content will resonate with your target audience

Now that you know who your target audience is, it's time to start thinking about what kind of content will resonate with them. To do this, consider what kinds of topics they would be interested in and what would be helpful for them. For example, if you're trying to reach small business owners, you might create blog posts about tips for growing a business or case studies from businesses that have used content marketing successfully.

Some other things to consider when planning your content include:

– The format (e.g., blog post, video, infographic)

– The tone (e.g., casual or formal)

– The length (e.g., short or long)

What are your content marketing goals?

Now that you've planned out the who and the what of your content marketing strategy, it's time to set some goals. Goals will help you measure the success of your strategy and make sure you're on track to achieving your overall business goals. When setting goals for your content marketing strategy, make sure they are SMART: specific, measurable, achievable, relevant, and time-bound. Here are some examples of SMART goals for content marketing:

– Increase website traffic by 10% in the next 3 months

– Grow email list by 100 subscribers in the next 6 months

– Increase social media engagement by 5% in the next month

Once you've set your goals, you can start creating and promoting your content.

Creating and promoting your content.

How to create great content

Creating great content is essential to a successful content marketing strategy, but it can be difficult to know where to start. Here are a few tips:

1. Write for your target audience – think about what they want to read and what would be useful or interesting to them.

2. Keep it fresh – no one wants to read outdated information, so make sure your content is current and relevant.

3. Make it visually appealing – use images, infographics, and videos to break up text and make your content more engaging.

4. Promote your content – once you've created great content, you need to get it in front of your target audience. Share it on social media, distribute it through email marketing, or promote it on your website or blog.

How to promote your content

Once you've created great content, you need to get it in front of your target audience. There are a number of ways you can do this:

1. Social media – share your content on social media platforms like Twitter, Facebook, and LinkedIn. Make sure to use relevant hashtags and tag any relevant industry influencers or thought leaders in your posts.

2. Email marketing – include links to your latest blog post or article in your weekly or monthly newsletter or send out dedicated emails promoting your new piece of content.

3 . Website or blog – if you have a website or blog, make sure to include prominently placed links to your latest content so visitors can easily find it.

4. Paid promotion – consider using paid advertising to promote your content to a wider audience. For example, you can use Google AdWords or Facebook Ads to target people who are interested in your topic.

Measuring your content marketing success.

What metrics should you track?

There are a number of different metrics that you can track when assessing the success of your content marketing strategy. Here are some of the most important ones:

Number of page views: This is a good metric to track overall engagement with your content. If you see a sudden spike or decrease in page views, it could be an indication that your content is resonating (or not) with your audience.

-Time on page: This metric tells you how long visitors are spending on each page of your website. If you see that people are spending more time on pages with your content, it's a good sign that they're finding it interesting and informative.

-Bounce rate: This metric measures how quickly people are leaving your site after viewing a specific page. A high bounce rate could indicate that your content is not relevant to what people are looking for.

-Social shares: This metric tells you how often people are sharing your content on social media. If you see a lot of social shares, it's a good indication that people are finding value in what you're writing and sharing it with their networks.

-Email subscribers: This metric measures how many people are subscribing to your email list after reading your content. A growing email list is a good sign that people want more of what you're offering.

How to adjust your content marketing strategy based on your results

Once you've been tracking these metrics for a while, you'll start to get a sense of what's working and what's not. Based on this data, you can then make adjustments to your content marketing strategy accordingly. For example, if you see that certain types of content are getting more attention than others, you can focus more on creating similar kinds of content in the future. Or if you notice that people are leaving your site quickly after viewing certain pages, it might be an indication that the content on those pages needs to be improved. By constantly monitoring and tweaking your strategy based on data, you can ensure that your content marketing efforts are as effective as possible.


Content marketing can be a great way to grow your business. By creating and promoting content that resonates with your target audience, you can reach new customers and build brand awareness. And by tracking the right metrics, you can adjust your content marketing strategy to ensure continued success. So if you're looking to take your business to the next level, consider using content marketing provided by Unilakes.

For more information on this write to us at or contact us at

+61 (4) 8264 7200.

Leave a Reply

Your email address will not be published. Required fields are marked *