The Virtual Summit is one of today’s most effective digital lead generation tools.
A virtual summit is a type of collaborative online event in which speakers are interviewed by a host. It’s like an online conference with a collection of online presentations from 6 to 30+ experts on a topic. This type of event is a powerful marketing tool for both experienced business owners and newcomers alike.
A good virtual summit can attract hundreds of “attendees” who are able to learn from all of these speakers–in many cases for free–without having to travel or book a hotel. This means you can capture the attention of potentially thousands of prospective customers without the cost and risk involved in hosting a traditional physical event. In this post, we’re going to break down everything that goes into a successful virtual summit.
Companies and individuals host virtual summits for a wide variety of reasons. The summit itself can be used simply as a lead generation tool, or as a product in and of itself.
The Benefits of a Virtual Summit
- Lead generation: Virtual summits are extremely effective at generating traffic, opt-ins, and sales. The potential to view talks from dozens of experts on an interesting topic can attract more people than a typical webinar. Plus, with good incentives, you can crowdsource your marketing, because each speaker you have can become a promoter for your event.
- Product development: Though summits usually are free for the few days that they are live, they can become a product after they close. All of the content you’ve created is highly valuable, and it’s unlikely that your audience could take in all the information and speakers they wanted to during the live sessions. For this reason, summit hosts will often sell an “all-access pass” that gives lifetime access to the talks.
A virtual summit can be an early income stream for companies that are just starting out, because they cost very little to produce yet have the potential to generate some good revenue if marketed well. You are simply sharing the knowledge of other speakers, who in turn attract their own followers to the event.
The benefits of a speaker bringing in their own audience cannot be understated. That is free advertising and exposure to an entirely new audience.
OnlineSummit helps turn your content into a meaningful part of your marketing strategy. Each replay page acts as its own landing page; designed to attract, engage and convert.